What does emedia do?
emedia publish a range of opt-in email bulletins covering a variety of markets and audiences. View the full list of our bulletin titles.
If you would like to see our media pack, which contains details of our bulletin range, you can select either an electronic PDF version or request a copy to be sent to you contact us.
What’s in the bulletins?
There is no editorial content and each bulletin contains a selection of offers and information relevant to that particular audience. Examples of content include whitepapers, guides, demos or trials, product launches, discounts, training, events and other information that could be of use to our readers.
Who reads the bulletins?
Each bulletin has a different audience profile and our subscribers are typically business decision makers, specifiers and purchasers within their markets. If you would like information about a specific bulletin audience, please use the A-Z list or bulletin search tool to find the audience that interests you. The bulletin information will give you an idea of the circulation and audience. For more information, contact us on 02 9422 2939 and one of our sales team will be able to provide more information.
Where do your subscribers come from?
emedia has been sending free email bulletins to businesses since 1998 and our readers come from a variety of sources; we have purchased lists of business people from magazine titles, exhibitions and other legitimate business data providers. What sets emedia apart is that we invite these people personally, by telephone, to subscribe to the bulletins. Only once we have their permission do we start to send them the bulletins they have requested.
How much does advertising in the bulletins cost?
This depends on which bulletin you choose, the number of adverts you want to run and the type of adverts that you require. Check the solutions page to determine which advert type best suits your needs, then check our pricing table to see the pricing options.
Why are some bulletins more expensive to advertise in than others?
The pricing structure depends on a number of variables; the circulation, the frequency and how popular the bulletin is to advertise within.
What are the advertising options?
Check the solutions page to determine which advert type best suits your needs.
What type of adverts work best?
Any product, service or solution that provides value add for the reader will work well. You can pick up tips in the blog section of this website.
Can I target a particular demographic or geographic area?
Our email bulletins each have their own fixed subscriber audience. If you would like more information about the types of job titles for each bulletin contact us for more details of the audience breakdown for a particular bulletin.
Can you send a dedicated email shot for me?
emedia’s business model is built on retaining subscribers and response rates by offering a regular, timely bulletin that holds more value due to the variety of content. Our bulletins provide the readers with a cross-section of information and each bulletin is sent on a particular day of the week so that the readers know when to expect it.
Will you include my press release?
Our bulletins are not editorial newsletters; all inclusions are paid for. If your press release has a particular call to action (for example, directing people to a website) and you think that a bulletin readership would be interested in it, we may be able to work with you to turn it into an inclusion that is likely to generate response or interest.
Why do people want to read the bulletin?
Our bulletins contain articles and items of value to the subscribers, such as free guides, whitepapers, trials, discounts, events and other information that we feel will be of benefit to them. This is why, when we work with advertisers on the content, we strongly recommend that in order to receive the best response, they offer something that will benefit the readers.
I am in interested in advertising. What do I do now?
If you want more information, send an email to email@example.com
Or if you want to speak to someone right away, call our sales team on +61 2 9422 2939.