Have Group Buying Sites Ruined Email for the Rest of Us?
Posted on 7, Feb
Group buying sites have become the embarrassing drunk at the e-marketing party. At first they're fun – but then they have one too many and, all of a sudden, everyone is quietly wishing they'd leave...
‘Tis the Season to… Stop Sending?
Posted on 6, Dec
With just 19 sleeps to go until Christmas, many B2B marketers assume that their campaigns, like most offices around the world, should slowly wind-down to a complete stop until January, when it’ll be business as usual. But, while this makes for a more leisurely count-down to Christmas, it doesn’t make a great deal of business sense.
What Would Facebook Do? When to Send More (and Less)
Posted on 16, Nov
Last month, Facebook decided to change its email notifications so that, instead of sending users an email for every new notification, they'd get one daily overview of activity. While Facebook was doing what was right for its users, how can you tell whether you're sending your readers too much or too little… and what’s the correct way to go about changing it?
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